About Us
We care about your lovely feet.
About Flooring Master
The Foundation of Quality Flooring in the UAE
A Legacy of Excellence from First Choice General Trading LLC
Welcome to Flooring Master, the dedicated flooring division of the esteemed First Choice General Trading LLC. For years, our parent company has built a reputation for excellence, integrity, and superior quality across the UAE. Flooring Master was born from this legacy, created with a single, focused mission: to provide the Emirates with world-class flooring solutions that perfectly blend innovative
design, unparalleled durability, and exceptional value.
We are not just a flooring company; we are specialists, consultants, and craftsmen passionate about helping you create the perfect foundation for your home or business.
Our Philosophy
The Pillars of Flooring Master
Our approach is built on four core principles that guide every project, from a single room in a villa to a large-scale commercial fit-out
Curated for the Climate, Designed for Life
We understand the unique challenges of the UAE climate. The heat, humidity, and intense sun demand more from a floor. That’s why our entire collection, from waterproof SPC flooring and luxury vinyl tiles (LVT) to our stable engineered parquet flooring, is meticulously selected for its proven performance in this region. We source from the world's leading manufacturers to bring you products that won't warp, fade, or fail, ensuring a beautiful, long-lasting investment.
Expertise You Can Stand On
The world of flooring is vast and technical. Our team consists of seasoned flooring specialists, not just salespeople. We provide expert, honest advice to help you navigate the options and choose the perfect product for your needs. Whether you need a durable commercial flooring solution in Dubai or an elegant herringbone parquet for your villa in Abu Dhabi, we have the knowledge to guide you to the right choice for your lifestyle and budget.
A Seamless, End-to-End Experience
We believe that exceptional service is as important as the product itself. From your initial consultation and visit to our showroom to the final, flawless installation, our process is designed to be seamless, professional, and stress-free. Our commitment to you extends beyond the sale with dedicated after-care support, making us a true partner in your project
Professional, In-House Installation
A premium floor deserves a premium installation. Unlike companies that outsource this critical work, Flooring Master employs a team of highly skilled, in-house installers. These craftsmen are specialists in their field, ensuring every plank and tile is laid with precision for a perfect, long-lasting finish that upholds both our reputation and your satisfaction.
A Legacy of Trust: Backed by First Choice General Trading LLC
As a division of First Choice General Trading LLC, Flooring Master benefits from decades of business excellence, a robust and reliable supply chain, and a deep-rooted commitment to customer satisfaction.
This backing provides our clients with complete peace of mind, knowing they are partnering with a stable, reputable, and established leader in the UAE marketplace. We combine the agility and focus of a specialist flooring company with the strength and integrity of a major trading enterprise.
Our Vision for the Future
Our goal is to be the undisputed leader and the most trusted name for flooring in the UAE. We are constantly exploring the latest innovations in flooring technology and design to ensure we always offer our clients the very best. We aim to transform spaces, exceed expectations, and continue building a legacy of quality, one perfect floor at a time
Let's Build Your Foundation Together
Whether you are a homeowner, interior designer, architect, or business owner, we invite you to
experience the Flooring Master difference. Discover flooring that is not only built to last but designed to inspire.